WHY does Louis Vuitton burn unsold bags?

 Louis Vuitton is a luxury brand renowned for its high-end handbags. To preserve its status as a luxury brand, the company has an unusual practice of burning all unsold handbags rather than putting them on sale. This way, no one can purchase Louis Vuitton bags at a discounted price, thus maintaining the brand's exclusivity and high cost. Despite this practice, Louis Vuitton remains one of the most counterfeited brands in the world. Counterfeiters try to imitate their designs and produce cheaper versions, but it's important to note that only the original Louis Vuitton bags are made with the highest quality materials and expert craftsmanship. Maintaining the value of their brand is crucial for Louis Vuitton, and their efforts to do so have made them one of the most recognizable and well-known luxury brands in the world.